Narus Financial Partners Form ADV Part 3 - Client Relationship Summary Dated 06.22.2020

....Item 1:  INTRODUCTION.....

 

Narus Financial Partners, LLC (“NFP”) is registered with the U.S. Securities and Exchange Commission (“SEC”) as an investment adviser. Clients and prospective clients should be aware that services and fees differ between investment advisers and broker-dealers, and it is important for you as a retail investor to understand these differences.  You may visit www.investor.gov/CRS for free, simple tools to research firms and for educational materials about broker-dealers, investment advisers and investing.

....Item 2: RELATIONSHIPS AND SERVICES....

 

What investment services and advice can you provide me?

Narus Financial Partners, LLC offers investment advisory services to retail investors.  Our principal services include asset management, consulting and financial planning services. As part of our standard advisory services, we provide continuous and regular monitoring of your account(s) on a quarterly basis (at a minimum).

NFP offers its management services on either a discretionary or non-discretionary basis.  Discretionary authorization allows us to determine the type of securities and the amount of securities that can be purchased or sold for your account without your approval prior to each transaction. You may limit our discretion by directing us to retain certain positions, or limit to exclude investments in certain asset classes or securities.  In a non-discretionary account, prior to each securities transaction, we must obtain approval from you before executing the buy or sell.  

We do not limit our advice to proprietary products or offer a limited menu of products or types of investments.  In general, we require a minimum of $250,000 in order to open an account with discretionary exceptions. 

 

For additional information, please refer to Items 4, 7, 13 and 16 of our Form ADV Part 2A brochure.

 

Conversation Starters.  Ask your financial professional:

  • Given my financial situation, should I choose an investment advisory service?  Why or why not?

  • How will you choose investments to recommend to me?

  • What is your relevant experience, including your licenses, education, and other qualifications?  What do these qualifications mean?  

 

....Item 3: FEES, COSTS, CONFLICTS AND STANDARD OF CONDUCT....

 

What fees will I pay?

Investment advisory fees are charged based on a percentage of assets under management, billed at the end of the billing period on a quarterly calendar basis and calculated using the average daily balance of your account(s) during the billing period.  Fees are prorated based on the number of days service is provided during each billing period.  Our standard fee schedule is tiered based on the amount of assets you invest with us.  The more assets we manage for you, the greater our fee and so we may therefore have an incentive to encourage you to increase account assets.  

For additional information regarding our fees, please see Item 5 of our Form ADV Part 2A brochure.

You will also pay costs associated with buying and selling securities, such as mutual fund and exchange traded fund expenses and other possible fees.  Our brokerage affiliate may pass along certain transactional costs associated with acting as custodian for your account, but we may have the authority to waive these fees at management’s discretion.

 

You will pay fees and costs whether you make or lose money on your investments.  Fees and costs will reduce any amount of money you make on your investments over time.  Please make sure you understand what fees and costs you are paying.

 

 

For additional information, please refer to Items 5 and 6 of our Form ADV Part 2A brochure

 

Conversation Starters. Ask your financial professional

  1. Help me understand how these fees and costs might affect my investments.

  2. If I give you $10,000 to invest, how much will go to fees and costs, and how much will be invested for me?

 

What are your legal obligations to me when acting as my investment adviser?  How else does your firm make money and what conflicts of interest do you have?

When we act as your investment adviser, we are required to act in your best interest and not put our interest ahead of yours. At the same time, the way we make money creates some conflicts with your interests.  You should understand and ask us about these conflicts because they can affect the investment advice we provide you.   Here is an example to help you understand what this means:

Investment advisers and/or associated persons of the firm may buy or sell, for their personal accounts, investment products identical to those recommended to clients.  This creates a conflict of interest.  Therefore, we must place clients’ interests ahead of our own when implementing personal investments. We will not buy or sell securities for our personal account(s) where our decision is derived, in whole or in part, by information obtained as a result of employment or association with our firm unless the information is also available to the investing public upon reasonable inquiry.

Conversation Starter. Ask your financial professional:

  1. How might your conflicts of interest affect me, and how will you address them?

 

 

For additional information on conflicts of interest and how we address them, please refer to our Form ADV Part 2A brochure

 

 

How do your financial professionals make money?

Our financial professionals receive salary-based compensation. Salaries are based on the amount of revenue the firm receives. We do not receive any commissions in connection with providing investment advice to clients.  Our firm does not directly or indirectly compensate any person for client referrals.

 

....Item 4:  DISCIPLINARY HISTORY....

 

Do you or your financial professionals have legal or disciplinary history?

No, NFP and its employees have not been subject to any legal or disciplinary history. For a free, simple search tool to research us and our financial professionals, please visit https://www.investor.gov/CRS.

 

Conversation Starter.  Ask your financial professional:

  1. As a financial professional, do you have any disciplinary history?  For what type of conduct?

 

....Item 5:  ADDITIONAL INFORMATION....

For additional information about our advisory services, please refer to our Form ADV Part 2A brochure available at https://adviserinfo.sec.gov/firm/brochure/173534. If you have any questions, need up-to-date information and/or need a copy of this Client Relationship Summary, please contact us at 866.534.0530.

Conversation Starters.  Ask your financial professional:

  1. Who is my primary contact person?  Is he or she a representative of an investment adviser or a broker-dealer?

  2. Who can I talk to if I have concerns about how his person is treating me?

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